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Helps prevent cavities, gingivitis, plaque. Fights tartar buildup. Whitens teeth. ADA Accepted (American Dental Association). As soon as you finish brushing, bacteria start to build up on your teeth and cause - cavities; gingivitis; plaque; and also - tarter.
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By D (Metro Detroit, MI USA)
For years, Crest was the toothpaste of choice. It had a dominating market share, due in large part to the fact that Crest was the first toohpaste to obtain the ADA (American Dental Association) seal of approval.
The marketplace went through a seismic shift with the introduction of Colgate Total. Colgate proved once again that a market leader that grows complacent is vulnerable to an innovative competitor. The innovation: Triclosan, which actually makes your mouth fight bacteria longer and, more importantly, makes your mouth FEEL cleaner.
You should look at the 7.8 ounce version, rather than this 6 ounce version, because of the value in the 7.8 ounce version. As to the "Plus Whitening", the Whitening element doesn't work as well as, say, Crest Whitening Strips; but it is better than nothing, and there is no significant price difference if you buy the version without "Plus Whitening."
This is a good product that shook the industry.
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